24+ TikTok Income Statistics That Will Amaze You In 2021 (2023)

When it launched in 2016, TikTok took the social media scene by storm.

The original concept of sharing short videos with music clip soundtracks was simple and proved incredibly popular. In fact, it's so popular that it's currently the most downloaded app in the world.

We've compiled some TikTok revenue stats (and other interesting information) to help you understand the app's impact on the market and how businesses can use it to their advantage.

Fascinating TikTok Facts (Editor's Pick):

• The average time users spend on TikTok is52 minutes a day.
• TikTok has been downloaded2.6 billion timessince its launch.
• TikTok influencers usually storm around$2.500 pro Postif they have more than a million followers.
• Only5% of marketersUse or TikTok.
• the app has689 million monthly users.
• 90% of usersAccess the application several times a day.
• Tiktok done$540 millionim 2020.

Sales statistics of TikTok

First, let's see how much TikTok makes.

1. ByteDance made $34.3 billion in 2020.

(Font: The Wall Street Journal)

TikTok's parent company, ByteDance, has more than doubled its annual revenue to $34.3 billion. This is an increase of 111% YoY and includes revenue from all sources, including China market apps like Douyin and Jinri Toutiao.

2. 79% of TikTok's revenue comes from China.

(Font: SensorTower)

While TikTok has diverse revenue streams, China remains the dominant market. Most of the revenue comes from the Chinese variant, doujin. The US is a distant second with 8% of sales, and Turkey is third with 3%.

3. TikTok raised $540 million in 2020.

(Those: Apptopia)

This does not include Douyin, ByteDance's version of the app intended for the Asian market. TikTok net income in 2021 will continue to depend on advertising as that is where most of the revenue will come from. However, in-app purchases are not negligible. Users spend money to buy filters and effects to make their posts look more interesting.

TikTok User Statistics

It's safe to say that TikTok brings a lot of value to its parent company. But let's take a look at who's using the app and how much.

4. TikTok has over 2.6 billion total downloads.

(Those: Wallaroo Media)

How many times has TikTok been downloaded? In terms of monthly downloads, TikTok is growing faster than apps like Snapchat and YouTube. In total, it has had over 2.6 billion downloads since its launch in 2016.

5. TikTok has 689 million monthly active users.

(Font: DataReportal)

Just four years after launch, TikTok managed to reach nearly 700 million monthly active users. This makes TikTok more popular than Twitter, Reddit, and Snapchat, which have been around for much longer.

6. In the first four months of 2021, TikTok had 176 million new users.

(Source: Agentur Omnicore)

In the first quarter of 2021, TikTok was the most downloaded app in the world.

The world!

Just four years after its launch!

The app was the only one on the top 5 list not owned by Facebook.

7. 130 million monthly active TikTok users are from the United States.

(Those: Wallaroo Media)

TikTok user demographics show that the US is an important market for the company. About 14% of active users are from the US, and counting.

8. On average, users spend 52 minutes on TikTok every day.

(Those: Oberlo)

The interaction rate of TikTok is high as users spend almost an hour on the app every day on average.

We understand funny videos can be addicting.

Have you ever wondered how often people use TikTok?

9. 90% of TikTok users access the app several times a day.

(Quelle: Influencer Marketing Center)

TikTok users are more active than users of most other apps. Nine out of ten users access the app more than once a day. They usually interact with the app about 4-5 times a day.

10. 25% of TikTok users in the US are between 10 and 19 years old.

(Source: Statesman)

Most of TikTok's user demographics are made up of young adults and teenagers.

The application was intended for people under the age of 18, so it is not surprising that it is the largest age group. The 10-29 age group represents 46.4% of the user base overall.

I won't lie, we feel a little old now. How long before we start asking GenZ people to help us with our phones?!

11. TikTok is available in 141 countries.

(Font: apptrace)

TikTok is available in seven languages ​​and 141 countries. There is also an Asian version of the app called Douyin, which is available in 14 countries.

TikTok Revenue Growth Trends

Lots of people use TikTok, so it's no wonder it seems to be growing at an incredible rate.

12. ByteDance, the parent company of TikTok, had a growth rate of 111% in December 2020.

(What: CNBC)

By December 2020, ByteDance has more than doubled its revenue year over year.

That's huge! It's already eclipsing some companies that have been around much longer.

Launched in 2016, TikTok has been a significant part of ByteDance's success.

13. 2021 promises to be even better than 2020 for TikTok.

(Page: FanBytes)

2020 was great for TikTok!

It was the most downloaded app for Android and iOS, and TikTok's 2021 stats predict 1.2 billion active users by the end of the year.

14. ByteDance is trading at a valuation of $425 billion.

(Font: KrAsia)

The high valuation spurred speculation about a possible future IPO. The valuation of $425 billion brings ByteDanceahead of Walmart and Mastercard. This is massive growth compared to the March 2020 valuation of 140 billion.

15. User spending on the TikTok app increased by 74% in the first half of 2021.

(Font: SensorTower)

User spending grew to $920 million in H1 2021. This shows that TikTok's annual growth is increasing rapidly due to user spending. These numbers include the Chinese variant Douyin.

TikTok stats for business

TikTok is so popular that practically everyone wants a piece of the pie.

16. 63% of high CTR TikTok ads craft their message in front of them.

(Source: Tiktok)

The first three seconds of a video are crucial. TikTok stats show that nearly two-thirds of ads feature a product or message right at the beginning of a video.

17. Expanded emotional reach leads to more conversions.

(Font: Vidmob)

Content creators that show multiple emotions in a single video result in many more conversions. TikTok conversion rates are 3.3x higher when talent shows four or more emotions than when they show three or fewer.

18. Brand takeovers cost more than hashtag challenges.

(Font: JungleTopp)

Brand adoption campaigns on TikTok cost at least $50,000 a day, while hashtag challenges cost around $150 a week. Obviously, the first guarantees 5 million impressions, but it may not be suitable for all businesses or campaigns.

19. Half of the top 10 videos were made by TikTok.

(Quelle: I envy)

All of them promoted an upcoming event and each of them attracted over 100 million views. Considering how high the engagement rate of TikTok is, it's guaranteed that they were a hit.

Fatos make TikTok

While TikTok has a huge market share and is incredibly successful, there are concerns about user privacy.

20. Before it was banned, 30% of TikTok downloads came from India.

(Font: The Verge)

In June 2020, India banned the use of TikTok as it threatens the country's sovereignty and integrity. The Indian government, citing the Information Technology Act, said "various sources" had complained that the app was stealing and transmitting data in an unauthorized manner.

As a result, TikTok has been removed from Google and Apple Play stores and India's 169 million TikTok users will no longer be able to use the app. Despite this massive success, TikTok's annual revenue continues to grow.

21. The US military has banned the use of TikTok.

(Font: Business Insider)

All US military branches and the Pentagon have banned the use of TikTok by their personnel, citing security concerns. However, the ban only applies to government-issued devices. US service personnel can continue to use it on their personal devices.

23. BTS holds the Guinness Record for fastest to reach 1 million followers.

(Quelle: Guinness World Records)

Kpop sensation BTS holds the TikTok world record for reaching 1 million followers fastest. They joined the app on September 25th. They reached the one million followers mark in just 3 hours and 31 minutes.

Go ARMY!

TikTok advertising statistics

You'd think every marketer in the world is looking at TikTok and trying to figure out the best way to advertise on the platform. It turns out that's not the case.

24. Only 9% of marketers use TikTok.

(Source: Social Media Checker)

TikTok's advertising costs show that marketers still don't understand how to integrate this platform. While TikTok is a great platform with millions of users, high engagement, high activity, and a young target market, 91% of marketers aren't using the app and 68% don't plan to use it in the next year.

This means there's a lot less competition and savvy marketers can get a lot out of focusing on the app.

25. TikTok influencers typically charge around $2,500 per post if they have over a million followers.

(Quelle: Influencer Marketing Center)

Have you ever wondered how much a TikTok influencer makes?

The average earnings of Tiktok influencers show that they can earn over $2,500 per post if they have more than a million followers.

26. TikTok offers six different types of ads.

(Font: Statusphere)

TikTok features native in-feed content, TopView ads, brand takeovers, brand hashtag challenges, brand effects (lenses), and influencer collaborations. Different types of ads allow brands to expand their reach to millions of users.

If TikTok's revenue stats are any indication, engagement is high across the board, with many users enthusiastically participating in these ads.

What are you waiting for?

Diploma

TikTok hosts a variety of content, from people using mugs for shoes and musicians harmonizing sea huts to political ideologies condensed into amusing one-minute catchphrases. And these are just a few examples.

It's clear that people like to be entertained and entertained, and TikTok has captured the zeitgeist in just the right format to become a market leader.

Facebook recipeit's still bigger, but TikTok is catching up fast. 2020 was a very strong year for TikTok and 2021 promises to be even stronger. It's continued to exceed expectations since its inception, but will it be able to stay afloat amid a sea of ​​social media platforms?

We will see.

Until then, you can use our TikTok revenue stats to plan your next marketing strategy. To the next!