When it launched in 2016, TikTok took the social media scene by storm.
The original concept of sharing short videos with music clip soundtracks was simple and proved incredibly popular. In fact, it's so popular that it's currently the most downloaded app in the world.
We've compiled some TikTok revenue stats (and other interesting information) to help you understand the app's impact on the market and how businesses can use it to their advantage.
Fascinating TikTok Facts (Editor's Pick):
- The average time users spend on TikTok is52 minutes a day.
- TikTok has been downloaded2.6 billion timessince its launch.
- TikTok influencers usually storm around$2.500 pro Postif they have more than a million followers.
- Only5% of marketersUse or TikTok.
- the app has689 million monthly users.
- 90% of usersAccess the application several times a day.
- Tiktok done$540 millionim 2020.
Sales statistics of TikTok
First, let's see how much TikTok makes.
1. ByteDance made $34.3 billion in 2020.
(Font: The Wall Street Journal)
TikTok's parent company, ByteDance, has more than doubled its annual revenue to $34.3 billion. This is an increase of 111% YoY and includes revenue from all sources, including China market apps like Douyin and Jinri Toutiao.
2. 79% of TikTok's revenue comes from China.
While TikTok has diverse revenue streams, China remains the dominant market. Most of the revenue comes from the Chinese variant, doujin. The US is a distant second with 8% of sales, and Turkey is third with 3%.
3. TikTok raised $540 million in 2020.
This does not include Douyin, ByteDance's version of the app intended for the Asian market. TikTok net income in 2021 will continue to depend on advertising as that is where most of the revenue will come from. However, in-app purchases are not negligible. Users spend money to buy filters and effects to make their posts look more interesting.
TikTok User Statistics
It's safe to say that TikTok brings a lot of value to its parent company. But let's take a look at who's using the app and how much.
4. TikTok has over 2.6 billion total downloads.
(Those: Wallaroo Media)
How many times has TikTok been downloaded? In terms of monthly downloads, TikTok is growing faster than apps like Snapchat and YouTube. In total, it has had over 2.6 billion downloads since its launch in 2016.
5. TikTok has 689 million monthly active users.
Just four years after launch, TikTok managed to reach nearly 700 million monthly active users. This makes TikTok more popular than Twitter, Reddit, and Snapchat, which have been around for much longer.
6. In the first four months of 2021, TikTok had 176 million new users.
(Source: Agentur Omnicore)
In the first quarter of 2021, TikTok was the most downloaded app in the world.
Just four years after its launch!
The app was the only one on the top 5 list not owned by Facebook.
7. 130 million monthly active TikTok users are from the United States.
(Those: Wallaroo Media)
TikTok user demographics show that the US is an important market for the company. About 14% of active users are from the US, and counting.
8. On average, users spend 52 minutes on TikTok every day.
The interaction rate of TikTok is high as users spend almost an hour on the app every day on average.
We understand funny videos can be addicting.
Have you ever wondered how often people use TikTok?
9. 90% of TikTok users access the app several times a day.
(Quelle: Influencer Marketing Center)
TikTok users are more active than users of most other apps. Nine out of ten users access the app more than once a day. They usually interact with the app about 4-5 times a day.
10. 25% of TikTok users in the US are between 10 and 19 years old.
Most of TikTok's user demographics are made up of young adults and teenagers.
The application was intended for people under the age of 18, so it is not surprising that it is the largest age group. The 10-29 age group represents 46.4% of the user base overall.
I won't lie, we feel a little old now. How long before we start asking GenZ people to help us with our phones?!
11. TikTok is available in 141 countries.
TikTok is available in seven languages and 141 countries. There is also an Asian version of the app called Douyin, which is available in 14 countries.
TikTok Revenue Growth Trends
Lots of people use TikTok, so it's no wonder it seems to be growing at an incredible rate.
12. ByteDance, the parent company of TikTok, had a growth rate of 111% in December 2020.
By December 2020, ByteDance has more than doubled its revenue year over year.
That's huge! It's already eclipsing some companies that have been around much longer.
Launched in 2016, TikTok has been a significant part of ByteDance's success.
13. 2021 promises to be even better than 2020 for TikTok.
2020 was great for TikTok!
It was the most downloaded app for Android and iOS, and TikTok's 2021 stats predict 1.2 billion active users by the end of the year.
14. ByteDance is trading at a valuation of $425 billion.
The high valuation spurred speculation about a possible future IPO. The valuation of $425 billion brings ByteDanceahead of Walmart and Mastercard. This is massive growth compared to the March 2020 valuation of 140 billion.
15. User spending on the TikTok app increased by 74% in the first half of 2021.
User spending grew to $920 million in H1 2021. This shows that TikTok's annual growth is increasing rapidly due to user spending. These numbers include the Chinese variant Douyin.
TikTok stats for business
TikTok is so popular that practically everyone wants a piece of the pie.
16. 63% of high CTR TikTok ads craft their message in front of them.
The first three seconds of a video are crucial. TikTok stats show that nearly two-thirds of ads feature a product or message right at the beginning of a video.
17. Expanded emotional reach leads to more conversions.
Content creators that show multiple emotions in a single video result in many more conversions. TikTok conversion rates are 3.3x higher when talent shows four or more emotions than when they show three or fewer.
18. Brand takeovers cost more than hashtag challenges.
Brand adoption campaigns on TikTok cost at least $50,000 a day, while hashtag challenges cost around $150 a week. Obviously, the first guarantees 5 million impressions, but it may not be suitable for all businesses or campaigns.
19. Half of the top 10 videos were made by TikTok.
(Quelle: I envy)
All of them promoted an upcoming event and each of them attracted over 100 million views. Considering how high the engagement rate of TikTok is, it's guaranteed that they were a hit.
Fatos make TikTok
While TikTok has a huge market share and is incredibly successful, there are concerns about user privacy.
20. Before it was banned, 30% of TikTok downloads came from India.
(Font: The Verge)
In June 2020, India banned the use of TikTok as it threatens the country's sovereignty and integrity. The Indian government, citing the Information Technology Act, said "various sources" had complained that the app was stealing and transmitting data in an unauthorized manner.
As a result, TikTok has been removed from Google and Apple Play stores and India's 169 million TikTok users will no longer be able to use the app. Despite this massive success, TikTok's annual revenue continues to grow.
21. The US military has banned the use of TikTok.
(Font: Business Insider)
All US military branches and the Pentagon have banned the use of TikTok by their personnel, citing security concerns. However, the ban only applies to government-issued devices. US service personnel can continue to use it on their personal devices.
23. BTS holds the Guinness Record for fastest to reach 1 million followers.
(Quelle: Guinness World Records)
Kpop sensation BTS holds the TikTok world record for reaching 1 million followers fastest. They joined the app on September 25th. They reached the one million followers mark in just 3 hours and 31 minutes.
TikTok advertising statistics
You'd think every marketer in the world is looking at TikTok and trying to figure out the best way to advertise on the platform. It turns out that's not the case.
24. Only 9% of marketers use TikTok.
(Source: Social Media Checker)
TikTok's advertising costs show that marketers still don't understand how to integrate this platform. While TikTok is a great platform with millions of users, high engagement, high activity, and a young target market, 91% of marketers aren't using the app and 68% don't plan to use it in the next year.
This means there's a lot less competition and savvy marketers can get a lot out of focusing on the app.
25. TikTok influencers typically charge around $2,500 per post if they have over a million followers.
(Quelle: Influencer Marketing Center)
Have you ever wondered how much a TikTok influencer makes?
The average earnings of Tiktok influencers show that they can earn over $2,500 per post if they have more than a million followers.
26. TikTok offers six different types of ads.
TikTok features native in-feed content, TopView ads, brand takeovers, brand hashtag challenges, brand effects (lenses), and influencer collaborations. Different types of ads allow brands to expand their reach to millions of users.
If TikTok's revenue stats are any indication, engagement is high across the board, with many users enthusiastically participating in these ads.
What are you waiting for?
TikTok hosts a variety of content, from people using mugs for shoes and musicians harmonizing sea huts to political ideologies condensed into amusing one-minute catchphrases. And these are just a few examples.
It's clear that people like to be entertained and entertained, and TikTok has captured the zeitgeist in just the right format to become a market leader.
Facebook recipeit's still bigger, but TikTok is catching up fast. 2020 was a very strong year for TikTok and 2021 promises to be even stronger. It's continued to exceed expectations since its inception, but will it be able to stay afloat amid a sea of social media platforms?
We will see.
Until then, you can use our TikTok revenue stats to plan your next marketing strategy. To the next!
What percentage of TikTok users are over 25? ›
The online audience of the popular social video platform was further composed of 17 percent female users aged between 25 and 34 years, and 15 percent of male users in the same age group.How much profit did TikTok make in 2021? ›
In 2021, it generated $4.6 billion, a 142% increase year-on-year.How much does TikTok pay per 1,000 views? ›
As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.What percentage of TikTok users make money? ›
In 2021, TikTok hit one billion monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly.What age group does TikTok appeal to the most? ›
- Ages 10-19 are 25% of users.
- Ages 20-29 are 22.4% of users.
- Ages 30-39 is 21.7% of users.
- Ages 40-49 is 20.3% of users.
- Ages 50+ are 11% of users.
The largest proportion (25%) of US TikTok users are 10 to 19 years of age. In fact, 47.4% of TikTok users are under 30. The share of TikTok users decreases in size as age groups advance. Perhaps unsurprisingly, those aged 50+ make up the smallest share of TikTok users at just 11%.How do you get profit in TikTok? ›
- Sell Products Through TikTok Shopping. ...
- Drive Sales with TikTok Ads. ...
- Participate in Affiliate Programs. ...
- Promote Songs. ...
- Join TikTok's Creator Fund. ...
- Publish Sponsored Posts. ...
- Become a Brand Ambassador. ...
- Start a Patreon.
TikTok has released a variety of tools to help creators make money from brands and followers. The company is also paying users directly via its Creator Fund and TikTok Pulse ad program. Payouts from its fund and ad-revenue sharing range between a few cents to around $8 per 1,000 views.How much money is 2 million views on TikTok? ›
The Creators Fund pays about 2 to 4 cents per 1,000 views. So, creators who get 1 million views can earn between $20 and $40. And, a popular video with 10 million views can earn between $200 and $400 from the Creators Fund. If you don't use any other strategies, you can earn up to $50 per million views.Does TikTok pay monthly? ›
As we saw, TikTok's creator fund will likely only give you a small amount of money each month. So, if you want to start bringing in the big bucks like those TikTokers have, there are a couple of ways to do it.
How much money is 1 million likes on TikTok? ›
It's estimated that the creator fund pays around 2 to 4 cents per 1,000 views. How much money does one million TikTok views make? A creator who received one million views could make between $20 to $40.What is a good growth rate on TikTok? ›
Across all account sizes, brands on TikTok are growing their followers at least 2-3% on a monthly basis. Smaller accounts, those with less than 50K followers, are averaging monthly growth of more than 5%.How much does the average TikTok user make? ›
On average, TikTokers can earn $50,000-$150,000 from a successful brand partnership. Like on any other social media platform, most successful influencers earn their bread from sponsored material. A branded video can net anywhere between $200 and $20,000.How many Tiktoks should I post a day? ›
How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.How does TikTok algorithm work? ›
With a trending sound, the TikTok algorithm can identify a group of people who are likely to engage with a video based on previous user interactions. If a user watches a video to the end each time a certain sound is used, they are likely enjoying the content and want to see more of it.What percentage of TikTok users have over 10k followers? ›
1,000 to 10,000 followers: 15 percent. 10,000 to 50,000 followers: 16 percent. 50,000 to 500,000 followers: 29 percent. 500,000 to 1,000,000 followers: four percent.What is a good username for TikTok? ›
- Add hashtags to your videos.
- Keep it short and sweet.
- Trending sound effects.
- Find your specific audience.
- Try a how-to video.
- Dabble in some duets.
- Team up with an influencer or special guest.
- Promote your TikTok content on your other social channels.
- Videos Based on Trending Sounds. One of the best types of video content to create for TikTok is videos based on trending sounds. ...
- TikTok Challenges. ...
- Videos Based on Trending Hashtags. ...
- Influencer Collaboration Videos. ...
- Lip-Syncing Videos. ...
- Stop appealing to everyone.
- Post at the right time.
- Duet or Stitch top-performing videos.
- Participate in a challenge (or create your own).
- Jump on trending sounds and songs.
- Cross-promote your TikTok.
What percentage of TikTok users are over 30? ›
Distribution of TikTok users in the United States in 2022, by age group.
|Characteristic||Share of users|
About 62% of all US TikTok users are between 10 and 29 years old.What is the average age range of TikTok users? ›
These TikTok age demographics statistics show that a whopping 92.39% of all TikTok users are aged 13 to 34, painting a clear picture of TikTok's appeal to teens and young adults. Looking at the rest of TikTok users, the data shows that just 5.97% of them are from 35 to 44 years old.How many 40 year olds are on TikTok? ›
TikTok's Users Are Aging with the App
30 to 39 years old: 16.4% 40 to 49 years old: 13.9% 50 years old and above: 7.1%
Countries with the most TikTok users 2023
As of January 2023, the United States was the country with the largest TikTok audience by far, with approximately 113 million users engaging with the popular social video platform. Indonesia followed, with around 110 million TikTok users.
Over half of Gen Z consumers were on TikTok in 2021. And 46% of 13-19-year-olds said they were using the platform daily. Nowadays, however, this generation makes up over 40% of the app's users. So why the drop?Does age on TikTok matter? ›
TikTok has different rules for different ages: Users under age 13 can't post videos or comment, and content is curated for a younger audience. For kids age 13 to 15, accounts are private by default. Only friends can comment on videos, and other users can't duet (explained below) with your videos.Is 40 too old for TikTok? ›
If you're asking yourself the question, Am I too old for TikTok?, the answer is a resounding No! There's no such thing as being too old for TikTok. It's a platform that can be enjoyed by all ages, and everyone can benefit from it in different ways.